Effective date: October 1, 2026
Stratners ("Stratners," "we," "us," or "our") is a web development and marketing agency located at 325 W. McDaniel St., Springfield, MO. This Privacy Policy explains how we collect, use, store, and protect information when you visit stratners.com (the "Website") or use the Stratners Client Performance Portal (the "Portal"), the reporting application we provide to our clients.
This policy applies to visitors of our Website, prospective clients who contact us, and clients and their authorized team members who use the Portal. By using the Website or the Portal, you agree to the practices described here. If you do not agree, please do not use the Website or the Portal.
We collect information in three ways: information you give us, information collected automatically, and information from platforms you connect to the Portal (covered in the next section).
Information you provide to us
Contact details you submit through Website forms, email, or phone: name, company, email address, phone number, and the content of your message.
Account details for the Portal: name, business email address, company, role, and login credentials.
Business information you share with us during an engagement: company details, goals, marketing and sales data, brand assets, and other materials needed to deliver our services.
Billing information needed to invoice you. Payment card details are handled by our payment processor and are not stored on our systems.
Information collected automatically
Website usage data: pages visited, time on page, referring site, approximate location derived from IP address, browser and device type, and similar analytics data (see Cookies and Analytics below).
Portal usage data: login timestamps, pages and reports viewed, and actions taken within the Portal. We use this to secure accounts, support users, and improve the Portal.
Technical data such as IP address, browser type, operating system, and error logs.
The Portal brings a client's marketing and sales performance into one dashboard. To do this, a client (or an authorized team member) may connect third-party advertising, social, analytics, and business platforms to the Portal, including LinkedIn, Google Ads, Google Analytics, Google Search Console, Meta (Facebook and Instagram), and other platforms we add over time.
How connections work. Connections are made through each platform's official authorization process (for example, OAuth). You sign in with the platform directly and grant the Portal permission to access specific data. We never ask for or store your password for a connected platform. We receive an access token, which we store securely and use only to retrieve the data you authorized.
What we access. Depending on the platform and the permissions you grant, we access data such as:
Account and page identifiers, names, and profile information for the business accounts you connect
Advertising performance data: campaigns, ad sets and ads, impressions, clicks, spend, conversions, cost metrics, and audience breakdowns
Organic social performance data: post reach, engagement, follower counts and growth, and page or company page analytics
Website and search performance data: sessions, traffic sources, conversions, search queries, and rankings
Lead and conversion data where you have connected a CRM, lead form, or conversion tracking
How we use it. We use connected-platform data solely to provide reporting, analytics, and account management services to the client who owns that account: building dashboards and reports, tracking goals and conversion sources, analyzing team and campaign performance, and advising on strategy. We do not sell connected-platform data, use it to build advertising profiles of individuals, or use one client's data to benefit another client.
Platform-specific terms. Our use of data from each platform is also governed by that platform's terms, including the LinkedIn API Terms of Use, the Google API Services User Data Policy (including the Limited Use requirements), and the Meta Platform Terms. Where those terms are stricter than this policy, we follow the stricter terms.
Disconnecting. You can revoke the Portal's access at any time from within the Portal or from the platform's own security or connected-apps settings. Once revoked, we stop retrieving new data from that platform. Previously retrieved reporting data remains in the Portal until it is deleted under our retention schedule or at your request.
We use the information we collect to:
Respond to inquiries and communicate with you about our services
Provide, operate, and maintain the Portal and the reporting, analytics, and goal-tracking features in it
Deliver the marketing, advertising, web development, branding, and CRM services you have engaged us for
Create and share performance reports and recommendations with you and the team members you authorize
Authenticate users, secure accounts, and detect and prevent misuse or fraud
Invoice clients and manage our business relationship
Improve the Website and the Portal, including fixing errors and developing new features
Comply with legal obligations and enforce our agreements
We do not use personal information for automated decision-making that produces legal or similarly significant effects on individuals.
Storage. Website and Portal data is stored on secure, access-controlled cloud infrastructure operated by reputable hosting providers [confirm providers, e.g., "located in the United States"]. Access tokens for connected platforms are stored encrypted.
Security measures. We use reasonable administrative, technical, and physical safeguards, including encryption of data in transit (HTTPS/TLS), encrypted storage of credentials and tokens, password-protected accounts, role-based access controls, and regular review of who has access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information appropriately.
Who has access. Access to client data is limited to:
The client's own authorized users, who see only their own company's dashboard and reports
Stratners team members and contractors who need access to deliver services to that client, such as account managers, advertising specialists, and developers
Service providers listed in the next section, only to the extent needed to perform their function
Each client's data is kept separate within the Portal. Clients cannot see other clients' data. Stratners personnel are bound by confidentiality obligations.
Breach notification. If we become aware of a security incident affecting your personal information, we will notify affected clients without undue delay and as required by applicable law.
We do not sell personal information or client data, and we do not share it with third parties for their own marketing purposes. We share information only in these circumstances:
Service providers that help us operate our business, such as cloud hosting, database and application infrastructure, email and communication tools, analytics, CRM, invoicing and payment processing, and customer support. These providers may process information only on our instructions and for the purposes described in this policy.
Connected platforms, when you ask us to take an action on your behalf within a platform you have connected (for example, managing a campaign in Google Ads or Meta). Information sent to those platforms is governed by their privacy policies.
Your own team, when you authorize additional users on your Portal account or ask us to share reports with your colleagues or partners.
Legal and safety reasons, when required by law, subpoena, or legal process, or when necessary to protect the rights, property, or safety of Stratners, our clients, or others.
Business transfers, if Stratners is involved in a merger, acquisition, or sale of assets, in which case we will notify affected clients before their information becomes subject to a different privacy policy.
Data retrieved from LinkedIn, Google, Meta, or other connected platforms is shared only with the client who owns that account and with the service providers needed to display it in the Portal. We do not transfer connected-platform data to data brokers, advertising networks, or any other third party.
You can make any of the following requests by emailing [email protected]:
Access — request a copy of the personal information we hold about you
Correction — ask us to fix inaccurate or incomplete information
Deletion — ask us to delete your personal information or your company's Portal data, subject to any legal or contractual retention requirements
Disconnection — ask us to disconnect any third-party platform from your Portal account and delete the data retrieved from it
Opt out of marketing — unsubscribe from marketing emails using the link in any message or by contacting us
We will verify your identity before acting on a request and will respond within 30 days. Clients can also disconnect platforms and manage authorized users directly within the Portal.
Residents of California and other states with consumer privacy laws may have additional rights, including the right to know what personal information is collected and the right not to be discriminated against for exercising privacy rights. We honor these rights as required by applicable law.
We keep information only as long as needed for the purposes described in this policy:
Website inquiries — retained while we are in contact with you and for up to 24 months after our last communication, unless you become a client
Portal accounts and connected-platform data — retained for the duration of the client engagement and for up to 12 months after it ends, so clients can retrieve historical reports; deleted sooner on request
Access tokens — deleted immediately when a platform is disconnected or the engagement ends
Billing and contract records — retained as required by tax and accounting law, generally 7 years
Usage logs — retained for up to 12 months for security and troubleshooting
When data is no longer needed, we delete it or anonymize it so it can no longer be linked to you.
Our Website uses cookies and similar technologies to make the site work, remember your preferences, and understand how visitors use the site. We use [Google Analytics] to measure site traffic and [the Meta Pixel and Google Ads tags] to measure the performance of our own advertising. These tools may set cookies and collect usage data as described in their own privacy policies.
The Portal uses only cookies that are strictly necessary to keep you signed in and secure your session.
You can control cookies through your browser settings, and you can opt out of Google Analytics using Google's browser add-on. Disabling cookies may affect some Website features.
Our Website and Portal are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
Stratners is located in the United States, and information we collect is stored and processed in the United States. If you access the Website or Portal from outside the United States, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.
We may update this Privacy Policy from time to time, including when we add new integrations to the Portal. When we do, we will post the updated policy on this page and update the effective date above. For material changes, we will notify active clients by email or through the Portal. Your continued use of the Website or Portal after an update means you accept the revised policy.
For questions about this Privacy Policy or to exercise your privacy rights, contact us at:
Stratners 325 W. McDaniel St. Springfield, MO Email: [email protected] Website: stratners.com